Something Else

Privacy

Who we are. Something Else ("we") is a UK behaviour-change programme for people who want to stop vaping, operated by Helena Warwick-Cross trading as Something Else. Contact: hello@trysomethingelse.io. We are registered with the Information Commissioner's Office (ICO) as a data controller [registration pending].

This notice says what we collect, why, and what your rights are. It's short because we collect very little on purpose.

The free assessment

By default, the assessment is anonymous. You select the moments that hold your vaping in place, and the result is shown on your screen. We don't ask your name, and we don't store anything that identifies you. What we keep is the anonymous content of assessments — which moments were selected, any details you add in your own words, how many, and where people stop partway — so we can improve the assessment. That data cannot be traced back to you.

If you choose to enter your email at the end (to receive your map, or to hear when the programme opens), we then hold your email address together with your assessment. Because that links an identifiable person to information about a nicotine dependence, UK data protection law treats it as health information, and we only process it with your explicit consent — which is what the tick-box next to the email field asks for. Telling you when the programme opens is a separate, optional choice. You can withdraw either at any time by emailing us or using the unsubscribe link in any email we send; withdrawing the first deletes the link between you and your assessment.

We do not use third-party advertising or tracking tools on the assessment, and we do not retain IP addresses with assessment data.

The programme (if you buy it)

If you join the programme we hold: your email address (your account identifier — we don't ask for your name), your moments and the experiments assigned to them, your responses ("worked" / "didn't" and so on), slip logs (which moment, place category, alone or with others — never free text), urge-timer usage, and a device token if you allow notifications. This is information about your nicotine dependence and how stopping is going, so it is health information, and we process it on the basis of your explicit consent, given at sign-up. The contract between us (providing the programme you bought) covers the ordinary mechanics of your purchase.

Payments are processed by Stripe. Your card details go to Stripe, not to us; Stripe collects the name on the card as part of payment processing and acts as an independent controller for its payment services. We see that a payment succeeded, not your card.

Nobody reads your logs. The programme is automated. Your data is used to run your programme — scheduling, rearranging, retiring moments — and for nothing else without your separate consent.

Research (separate and optional)

At sign-up we ask separately whether we may contact you once, around six months after your programme ends, to ask short questions about how things went. Your answers are used, anonymised, in Something Else's outcome analysis — how many people complete the programme, and how things stand at six months — which shapes how the programme develops. This is optional, it doesn't change the programme at all, and you can withdraw at any time. We report openly how many people who start the eight weeks complete them.

Who processes data for us

We use a small number of service providers under data processing agreements: Supabase (database and infrastructure; data stored in Ireland, AWS eu-west-1 — the UK treats Ireland and the EEA as providing adequate protection), Vercel (website hosting), Resend (sending the emails you ask for), Stripe (payments), and Expo (delivering push notifications you've enabled). Where a provider processes data outside the UK and the EEA, we rely on the UK's International Data Transfer Addendum or an adequacy decision.

How long we keep things

Anonymous assessment data: indefinitely (it identifies nobody). Email-linked assessments: until you withdraw or 24 months of inactivity, whichever is first. Programme data: for the programme plus 12 months, then deleted or fully anonymised — except research follow-up data where you've consented, kept until the outcome analysis is complete and then anonymised. Payment records: as required by tax law (6 years).

Your rights

You can ask for a copy of your data, ask us to correct it, delete it, restrict it, or object; where processing rests on consent you can withdraw that consent at any time without affecting anything done before. Email hello@trysomethingelse.io — we respond within one month. Account deletion is also available directly in the app. If you're unhappy with how we handle your data you can complain to the ICO (ico.org.uk), though we'd appreciate the chance to fix it first.

Age

Something Else is for adults. We don't knowingly collect data from anyone under 18, and purchase requires confirming you're 18 or over.

Last updated: 21 August 2026. If we change this notice materially we'll say so on this page, and where the change affects how we use data you've already given us, we'll ask again.